In a large mixing bowl, combine 4 cups of all-purpose flour, ⅓ cup of granulated sugar, and 1 packet of active dry yeast. Warm 1 cup of milk to about 110°F and mix in 1 beaten egg and ⅓ cup of softened butter. Gradually add the wet ingredients to the dry mixture, kneading until a soft dough forms, approximately 8–10 minutes. Let the dough rise in a warm area for 1 hour, or until doubled in size.

While the dough is rising, prepare the filling by combining 1 cup of brown sugar and 2 tablespoons of ground cinnamon in a bowl. Once the dough has risen, punch it down and roll it out onto a floured surface into a 16x12-inch rectangle. Spread ½ cup of softened butter over the dough, followed by the cinnamon-sugar mixture, sprinkling it evenly to ensure each bite of your Creepy Crawly Cinnamon Rolls is flavorful.

Starting from one long edge, carefully roll the dough into a tight log to maintain the filling inside. Once rolled, cut the dough into 12 equal pieces with a sharp knife or kitchen string. Place each piece, cut side up, into a greased 9x13-inch baking dish.

Cover the baking dish with a clean kitchen towel and let the cut rolls rise in a warm place for another 30–40 minutes, or until they have doubled in size again. During this time, preheat your oven to 350°F.

Once the rolls have completed their second rise, place the baking dish in the preheated oven. Bake for 20–25 minutes, or until golden brown on top.

While the rolls are baking, prepare the cream cheese frosting by beating together 8 oz of softened cream cheese, 2 cups of powdered sugar, and a splash of milk until smooth and creamy.

Once the rolls are out of the oven and slightly cooled, generously frost them with your cream cheese mixture. Using black decorating gel, create spooky designs, like spooky spider webs, across the frosted surface. Add gummy worms casually draped over the frosting to give an extra creepy look.